You can’t possibly see everything that’s going on at the various locations of your business at all times. Yet, you are still responsible for what’s happening everywhere and how it is impacting your overall customer experience (CX).
Mystery Shopping (also known as Secret Shopping) is when individuals pose as real customers and interact with your brand for the purpose of measuring the strengths and weaknesses surrounding the overall customer experience.
CSR, Inc. has developed a reputation as a leader in mystery shopping services by delivering actionable market research and analysis to our clients for over 30 years. Our mystery shopping programs, custom designed for both regional companies and well-known national brands, will help you find out what it’s really like to do business with you – in person, over the phone or online. We gather critical intelligence, analyze it, and provide you with insights that allow your leaders to make informed business decisions. Our extensive network of shoppers, who are highly trained in a wide range of industries, specialize in evaluating customer experience both online and in brick-and-mortar stores.
We recognize that every business is different, which is why we custom tailor our mystery shopping programs to your specific needs and business objectives. We’ll assist you with prioritizing your goals and objectives to help put people – both customers and employees – at the center of your business.
Our trained mystery shoppers act, shop, and behave as your customer would. They will interact with your staff as a regular customer and digitally record the encounter so we can consolidate and analyze the data and provide you with comprehensive reporting and actionable insights. Take advantage of CSR, Inc.’s expertise in the evaluation of the customer experience and interpret your performance from the perspective of your customer.
For over 30 years, CSR, Inc. has helped businesses large and small improve employee and customer experiences, drive repeat sales, and turn casual customers into loyal users of their brands. Reach out to us today and learn how we can help your business!